Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Google Music: More Evil?

An interesting perspective on what the new Google Music Search really means. (For those that missed the news, “Now, when you enter a music-related query — like the name of a song, artist or album — your search results will include links to an audio preview of those songs provided by our music search partners MySpace (which just acquired iLike) or Lala.”) Anyway, back to the interesting perspective:

Why should a song file from an “online retailer” come up first in search results instead of the band’s own web site? How fair is that? What is this going to do to online strategies for bands? I thought the Internet was supposed to create a level playing field? And, surely Google is going to be serving up ads on these pages. How will the ads appear in the search results and how does that money get split up?

Google continues to run into this “evil” problem as they need to make tough decisions about what to prioritize, where. They’re treading a very fine line as a company that uses data we create and serves it back to us, increasingly rearranging not in their original vision (ranked in order of what we think is most relevant), but rather in order of what makes them the most money.

November 2, 2009