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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2009

The Origin of Cliches

Interesting etymology of the term 'cliche' and its relation to frequently used sets of letters/words in moveable type.
Russell Davies offers up an interesting bit of etymology (at least I think it would count as etymology):
Which reminded me of the origins of the word 'cliche' - in the days of movable type it meant a set of letters/words that were used together so frequently that the printer didn't bother dismantling them. Which got me think about the cliches we're building, and about one in particular - the screen.
I enjoyed that one. The rest of the post/presentation is worth reading as well.
November 28, 2009
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.