You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2011

Measures of Influence

Challenging the commonly flouted influence measure used by Klout and others.
I was bummed to miss the conversation this morning between Matt Creamer (formerly of AdAge) and Joe Fernandez of Klout. A few months ago Matt wrote a piece for AdAge that I missed until now. In it he argues against the commonly flouted influence measure that Klout and others use:
Think of Twitter as a game with just a few objectives: earn followers and retweets and clicks on your links. While services like Klout are wonderful at judging the winners on those rules, they're not as good -- even useless -- at providing a means of understanding how that particular performance might be extrapolated out to something as broad as influence. Thinking about this reminds me of studying for the SAT and coming across this bit in a Princeton Review book: "We're not big fans of the SAT. It doesn't measure intelligence. It can't possibly measure your future success in college. The SAT measures one thing, and one thing only: how good you are at taking the SAT."
In the piece Creamer quotes Duncan Watts (whose influential study I found very ... influential) as well as talking about reach versus influence, which many seem to get tripped up on.
March 23, 2011
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.