Welcome to the home of Noah Brier. I'm the co-founder of Variance and general internet tinkerer. Most of my writing these days is happening over at Why is this interesting?, a daily email full of interesting stuff. This site has been around since 2004. Feel free to get in touch. Good places to get started are my Framework of the Day posts or my favorite books and podcasts. Get in touch.

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Taste of Their Own Medicine

This one’s pretty hilarious. Google ran a sponsored post campaign for Google Chrome and in turn forget to make sure that the links included in the posts didn’t pass credibility. I’ve been really annoyed with this policy from Google for a long time and I’m happy to see them screw up. Like Search Engine Land wrote, “It also raises the serious question that if Google can’t keep track of its own rules, what hope is there that third parties are supposed to figure it all out?” Google has forced webmasters to be responsible for something that their algorithm should be able to figure out. I know that’s hard/impossible, but I thing this brings into focus how confusing the policy really is.

A search for “browser” in Google doesn’t show Chrome on the first page.

January 4, 2012 // This post is about: , ,