You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

February, 2012


Small doses of distraction can prompt the mind to work at a more creative level.
A little bit of distraction might be good for you:
The study adds to research suggesting that small doses of distraction — including hard-to-read fonts — prompt the mind to work at a more abstract level, which is also a more creative level. (The possibility that sound energized people was considered but rejected: Participants’ heart rates did rise when they first encountered noise, but soon subsided.) The effect of noise is inverted-U-shaped, this study suggested: There’s a sweet spot between silence and din.
I wonder how much of this is about the noise versus the environment. I find that in an airport I tend to get a lot of work done. I think it just has to do with the change of scenery and the specific amount of time I'm there. [Via Barking Up The Wrong Tree]
February 26, 2012
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.