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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

March, 2012

New News

Evan Williams discusses the lack of tools to surface old content in a News.me interview.
In this interview with News.me, Evan Williams wonders why there aren't better tools to surface old content:
One thing that I find missing is discovery of non-new content. The web is completely oriented around new-thing-on-top. Our brains are also wired to get a rush from novelty. But most “news” we read really doesn’t matter. And a much smaller percentage of the information I actually care about or would find useful was produced in the last few hours than my reading patterns reflect.
I'm definitely with him on that. It's something I've been thinking about a bit with Percolate and was actually having a conversation about last night at dinner (specifically, why do old things resurface on Reddit?).
March 5, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.