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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

April, 2012

Winning without Innovating

A matzo company that has stayed the same since 1916 and why it's a tough business for others to enter.
The Times had a great article about a matzo company called Streits that has been in business since the 1916 and hasn't changed a thing about how they work. What's especially interesting is why matzo is a tough business for your average food company to get into:
So it’s actually the big snack brands that are stuck. To get in the matzo game, they would have to make a huge investment in new machinery, Jewish law expertise and worker training. Alternately, they could make a nonkosher flatbread knockoff and lose out on that significant kosher-loving base. In either case, Manischewitz would have to become a huge business before it attracted any real competition, and by then the company would be so rich that it probably wouldn’t mind.
April 21, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.