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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

June, 2012

You Got Nookd

A funny story of a Nook publisher's accidental text replacement in a version of War and Peace.
Ha. I love this story of a Nook publisher accidentally replacing every instance of the word "kindle" in their Nook edition of War and Peace with the word "nook":
The Nook version of War and Peace had changed every instance of “kindle” or “kindled” into “Nook” and “Nookd,” not just on Philip’s copy, but on ours too. The Superior Formatting Publishing version isn’t a Barnes and Noble book, so this isn’t the work of a rogue Nook marketer from B&N. Rather, it’s likely that Superior Formatting Publishing ported its Kindle version of War and Peace over to the Nook — doing a search and replace to make sure that any Kindle references they’d inserted, such as in the advertising at the end of the book about their fine Kindle products, were simply changed to Nook.
June 6, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.