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November, 2012

What Made Nate Silver so Popular?

Nate Silver's popularity and the role of statistics in political conversations.
Felix Salmon gives his take on what really made Nate Silver such a phenomenom: First, he can explain complicated math simply and second, he gave people fodder for conversation. Felix explains:
The thing that Silver and the Obama campaign have in common, then, is that they used their databases to tell stories. Or, more to the point, their databases and models were used so that Americans could tell stories to each other. Silver’s site became a virtual watercooler, especially towards the end of the campaign — a place where people would gather to talk about what was possible and what was likely. Nate’s voice helped to guide the discussions, but the real reason that he got such astonishing traffic was not that people wanted to read what he was writing, so much as that people were using his model as a framework within which to hold their own idiosyncratic discussions.
Now I'm not sure that this is really unique. People consume, at least in part, to talk about what they read. This is especially true in the realm of politics as evidenced by the nonstop conversation over the last three months. But I still think Felix is very right and it's interesting to think about the role of statistics here. Are statistics actually better conversational fodder than punditry because they still allow the reader to make observations and decisions? Not sure, but I like the thought.
November 8, 2012
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.