Virtual Luxury Goods
I’m pretty fascinated by this story of watchmakers going after pirates who are copying their faces and giving them away for people with smartwatches.
It’s not so much the lawsuits I’m interested in as the idea of luxury goods in a digital world. It’s interesting to think about watchmakers, who for so long have separated themselves by not just the physical design of their products, but also the mechanics of the movements, starting to become software companies. After all, what better way to know there’s interest in your products than people seeking them out for their own devices. Wouldn’t it be fun to see a company like Rolex or Patek Philippe move into the software world and start selling faces for these new devices?