You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

36 Posts


Remainders: From the aesthetic of Kubrick to the advocacy of Heston
April 27, 2018
A collection of interesting links and stories including a New York Times Magazine piece on America's black mothers and babies, a critique of AI, and a story on a bot Instagram influencer.
Why Coke Cost a Nickel for 70 Years Video Style
April 02, 2018
The history of why Coke was priced at a nickel for 70 years, explained in a Planet Money podcast turned video.
Subway Uncertainty vs Coconut Uncertainty
January 06, 2016
Different kinds of uncertainty and the efficacy of simple versus complex forecasting models.
Basketball versus Business
January 06, 2015
Ownership in sports compared to business and technology.
Meeting Rules at Percolate
June 13, 2014
Setting meeting rules at Percolate to prevent being taken over by meetings.
On Process
April 29, 2014
The importance of avoiding a rigid process and remembering the ultimate goal.
Silver Bullets
January 30, 2014
Andy Grove's concept of strategic inflection points and competition as explained in a 1998 speech.
The Government, Websites, and Infrastructure
October 19, 2013
Comparing the challenges of building websites to physical infrastructure projects.
The Other Side of In-Store Wifi
September 19, 2013
J.C. Penney's decision to eliminate in-store wifi.
Engineering Culture
August 27, 2013
A look at the engineering culture at Percolate, praised for its lack of constraints.
Tools over Process
July 30, 2013
The importance of building tools over process in product development.
The 4 Levels of Designers
June 05, 2013
An analysis of the different levels of designers and how to build a great design team.
Why did you say that?
June 04, 2013
The importance of managers having informed opinions and not just relaying information.
Selling Enterprise Software via BBS
December 16, 2012
Selling enterprise software through a hobbyist electronic bulletin board.
Jumpstarting a Market
December 16, 2012
Google's attempt to jumpstart a stagnant market with its fiber internet in Kansas City.
Everything Communicates
December 11, 2012
Recognizing the importance of brand and people in marketing.
Blind Spots
December 10, 2012
Bill Simmons discusses how Bill Russell scouted his own teammates to make them better, raising the idea of identifying blind spots in management and leadership.
The Other 1%?
December 09, 2012
An article exploring the origins and public perception of the Hells Angels.
Why Coke Cost a Nickel for 70 Years
November 15, 2012
The reasons behind Coca-Cola's pricing for 70 years.
November 14, 2012
Percolate announces their $9 million Series A funding and is currently hiring across the board.
The More You Send, The More You Receive
November 11, 2012
LinkedIn CEO Jeff Weiner's perspective on email productivity and communication.
Everything you ever wanted to know about pallets
October 22, 2012
The importance and history of shipping pallets revealed in a thousand-word story.
New Surface
June 20, 2012
Microsoft's announcement of a new tablet sparks discussions about its potential impact and competition with Apple's products.
1.5 Years of Percolate
May 24, 2012
Reflections on 1.5 years of building a company, including the importance of milestones, co-founders, and active management.
What to Outsource
April 23, 2012
The debate on whether to outsource PR early in a company's life.
March 19, 2012
A different perspective on free agency in the NFL and its possible applications to business.
What can designers bring to organizations?
March 19, 2012
The importance of broad-minded designers with solid structural sensibilities for organizational success.
The Map Business
March 01, 2012
The emergence of map API services and Foursquare's switch to OpenStreetMap and MapBox.
February 16, 2012
The complex legacy of Steve Jobs and his leadership style.
February 12, 2012
The complicated relationship between Google and affiliates, and how Google sees most affiliates as bugs.
What Went Wrong
January 28, 2012
Real stories from entrepreneurs about the failures of their startups.
Building a Business
December 16, 2011
Reflections on the challenges and successes of building a business over the past year, including product development, branding, and securing funding.
Bad Business
November 30, 2011
The harsh reality of the airline industry's negative earnings.
Serendipity: Business Model Edition
November 15, 2011
Exploring Twitter's potential as a business model and advertising platform based on exposing users to new and unexpected content.
Who Owns Your Persona?
November 11, 2011
The legal dispute over a Twitter account and professional persona.
Apps on TVs
November 02, 2011
The complexities of the television industry and the challenges of internet distribution.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.