You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

18 Posts


The Link Between Brand and Utility
December 08, 2014
The relationship between brand and utility and the importance of attention to detail in product design.
First Principles Thinking
April 27, 2014
The concept of first principles thinking and its application to working with designers.
July 14, 2013
Redesigning the blog for a simpler, more mobile-friendly experience.
The 4 Levels of Designers
June 05, 2013
An analysis of the different levels of designers and how to build a great design team.
Selling Argyle Uniforms
May 22, 2013
The story of how Michael Jordan helped choose the UNC Tarheels basketball uniform design.
Unique Perception
May 14, 2013
Jony Ive's perspective on the importance of non-measurable and emotive product attributes.
Context, Identity and the New UC Logo
January 06, 2013
An analysis of the controversy surrounding the University of California's new identity system and the role of context in design and branding.
November 26, 2012
The word "genericide" and a trademark dispute over the Emeco Navy Chair.
Desire Path Highlighting
September 02, 2012
Huffington Post's experiment with desire path highlighting.
What can designers bring to organizations?
March 19, 2012
The importance of broad-minded designers with solid structural sensibilities for organizational success.
Designing a Global Map
February 27, 2012
The challenges and surprises in designing Google Maps.
Software and Millennial Entitlement
February 12, 2012
The impact of millennial entitlement on enterprise software design.
Nice Map
January 02, 2012
The complexities of mapmaking and the use of algorithms for label placement.
Teaching Interface
November 28, 2011
Chevy Volt's interface provides real-time feedback for driving efficiency.
Strategy over Product
November 03, 2011
Twitter Lists are valuable to power users, while Google+ strategy clashes with user behavior.
On Lytro's Design
November 02, 2011
Rethinking camera design with the Lytro's long tube shape.
Designers versus Users
October 31, 2011
Designers work on large screens while users view the web on smaller displays.
Conductive Gloves
October 31, 2011
Muji gloves with a conductive finger for touchscreen technology and a reflection on the smartphone market's evolution.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.