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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2011

On Lytro's Design

Rethinking camera design with the Lytro's long tube shape.
Interesting article from Fast Company about how lens and internals of the new Lytro camera required them to rethink camera design completely, going for a long tube instead of the rectangular shape that has defined camera design for the last forty years. Reminds me of a quote from Luigi Colani who designed the Canon T90 (which went on to define camera design) on a new project of his: "I am working with the German Zeiss company on the camera of tomorrow. It will only be a lens with a grip on it—that’s all. Not a stupid box like we have today."
November 2, 2011
Percolate
design
camera
lytro
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.