On Lytro’s Design
Interesting article from Fast Company about how lens and internals of the new Lytro camera required them to rethink camera design completely, going for a long tube instead of the rectangular shape that has defined camera design for the last forty years. Reminds me of a quote from Luigi Colani who designed the Canon T90 (which went on to define camera design) on a new project of his: “I am working with the German Zeiss company on the camera of tomorrow. It will only be a lens with a grip on it—that’s all. Not a stupid box like we have today.”