You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

November, 2011

Apple Operations

Insight into Apple's operational prowess and attention to detail.
Nice little BusinessWeek piece on how Apple wields it's operational expertise. The whole article is good as it walks through the supply chain, but I'm especially fond of this little nugget about how they made the little light that turns on when you're camera is on: "Ive called in a team of manufacturing and materials experts to figure out how to make the impossible possible, according to a former employee familiar with the development who requested anonymity to avoid irking Apple. The team discovered it could use a customized laser to poke holes in the aluminum small enough to be nearly invisible to the human eye but big enough to let light through." As an aside, I suspect we'll be seeing a lot more of these stories as Apple PR tries to cement Tim Cook as a strategic asset, not just the guy after Jobs. Via Counterparties
November 5, 2011
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.