Brands without Branding

Australia is banning all "industry logos, brand imagery, colours and promotional text" on cigarette packaging. Each pack will feature "pictures of diseased body parts, sickly babies and dying people" instead. It'll be interesting to see what happens to the landscape. Will people stop smoking fancy brands because you don't get any of the brand ruboff when you pull out a pack? Will the cigarette companies just brand the cigarette itself way more? [Via Nick Parish]