You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

35 Posts


Marketing and the Tension Between Contrarianism and Traditionalism
December 17, 2018
Exploring the tension between marketing contrarianism and traditionalism, and the impact of buzzwords on meaningful information.
Variance Spectrum [Framework of the Day]
November 05, 2018
The Variance Spectrum framework is explained, illustrating the variance of marketing's output and its implications for organizational decision-making.
The Two True Marketing Strategies
April 23, 2018
The two true marketing strategies are to move the bar or make your brand the easiest to buy.
What Tide Was Doing at the Super Bowl
February 05, 2018
A look at Tide's marketing approach during the Super Bowl and the impact it had on the audience.
Brand Management: Past, Present, and Future
February 13, 2015
A two-part series discussing the history of brand management and the need for a new system of record for marketing.
First Mentions
December 19, 2014
Exploring the first mentions of marketing terms in the New York Times archives.
Thinking About Strategy (Part 1): What is Strategy?
December 18, 2014
Exploring the definition and tools of strategy in marketing.
The Link Between Brand and Utility
December 08, 2014
The relationship between brand and utility and the importance of attention to detail in product design.
Meeting Rules at Percolate
June 13, 2014
Setting meeting rules at Percolate to prevent being taken over by meetings.
Marketing Needs to be Pulled Together
March 02, 2014
The need for marketing companies to match rapid response with strategic vision.
Revisiting Stock & Flow
January 29, 2014
A revisit to the concept of Stock and Flow in the digital world.
Can Wine Buy Happiness?
November 10, 2013
The relationship between spending on wine and perceived enjoyment.
Advertising is Not a Tax for Being Unremarkable
August 04, 2013
The complexities of advertising and its various purposes beyond mere product sales.
Selling Argyle Uniforms
May 22, 2013
The story of how Michael Jordan helped choose the UNC Tarheels basketball uniform design.
Unique Perception
May 14, 2013
Jony Ive's perspective on the importance of non-measurable and emotive product attributes.
Selling Cars
April 22, 2013
Exploring the public relations campaign that led to the widespread acceptance of cars and the invention of jaywalking.
Everything Communicates
December 11, 2012
Recognizing the importance of brand and people in marketing.
Why Coke Cost a Nickel for 70 Years
November 15, 2012
The reasons behind Coca-Cola's pricing for 70 years.
On Facebook, Brands and Reach
November 14, 2012
Discussion on Facebook's advertising and reach compared to other platforms.
Why Sponsor NASCAR?
October 22, 2012
The value of NASCAR sponsorships in terms of loyalty and activation opportunities.
No One Ever Bought Something on an Elevator
October 22, 2012
The essence of an effective elevator pitch according to Seth Godin.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
My Favorite Marketing(ish) Articles
May 22, 2012
A collection of marketing-related articles that have inspired thinking in the space.
On Facebook, Intent and Marketing
May 16, 2012
Exploring the potential of Facebook marketing and the role of intent in advertising.
Talking About Brands and Content
March 06, 2012
The shift in creating content for brands in a real-time environment.
Your Strategy is Showing
January 30, 2012
When strategy slips into nomenclature decisions at Twitter.
The New Content Curators - Only Dead Fish
December 16, 2011
The challenges brands face in producing sustained, interesting content and the emerging requirement for different forms of curation.
Thinking About New Twitter
December 09, 2011
Dan Frommer's insightful thoughts on the Twitter redesign and the emphasis on public content over private messaging.
Going Native
November 28, 2011
The future of internet marketing and the role of big platforms in shaping native advertising models.
Brands without Branding
November 21, 2011
Australia is banning all branding on cigarette packaging, replacing it with graphic imagery.
Being a Market Leader
November 19, 2011
The role of market leaders in building categories and the influence of brands as publishers.
Serendipity: Business Model Edition
November 15, 2011
Exploring Twitter's potential as a business model and advertising platform based on exposing users to new and unexpected content.
Online Advertising, Content & Percolate
November 14, 2011
The future of online advertising and the role of sustained communication and content strategy.
AMEX & GE are Percolating
November 14, 2011
Announcement of GE and AMEX using Percolate for content production.
When "Innovation" Runs Amok
November 03, 2011
The overwhelming choices in the pharmacy and the impact of innovation.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.