Serendipity: Business Model Edition
November 15, 2011
Exploring Twitter's potential as a business model and advertising platform based on exposing users to new and unexpected content.
Being a Market Leader
November 19, 2011
The role of market leaders in building categories and the influence of brands as publishers.
Brands without Branding
November 21, 2011
Australia is banning all branding on cigarette packaging, replacing it with graphic imagery.
November 28, 2011
The future of internet marketing and the role of big platforms in shaping native advertising models.
Thinking About New Twitter
December 09, 2011
Dan Frommer's insightful thoughts on the Twitter redesign and the emphasis on public content over private messaging.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
Why Sponsor NASCAR?
October 22, 2012
The value of NASCAR sponsorships in terms of loyalty and activation opportunities.
April 22, 2013
Exploring the public relations campaign that led to the widespread acceptance of cars and the invention of jaywalking.
May 14, 2013
Jony Ive's perspective on the importance of non-measurable and emotive product attributes.
Selling Argyle Uniforms
May 22, 2013
The story of how Michael Jordan helped choose the UNC Tarheels basketball uniform design.
December 19, 2014
Exploring the first mentions of marketing terms in the New York Times archives.
Variance Spectrum [Framework of the Day]
November 05, 2018
The Variance Spectrum framework is explained, illustrating the variance of marketing's output and its implications for organizational decision-making.