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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

February, 2012

Naming Releases After Street Artists

Product releases are now named after street artists, starting with Futura 2000.
Started naming all our product releases after street artists. Our first release under this new schema is Futura 2000 (one of my personal favorites). A little context:
I’ve been a big fan of graffii for a long time. When I was a kid and I’d go on vacation with my parents I’d make them walk me around to shady places so I could take photos of the painted walls. It’s never something I did myself (I don’t have the hand for spraypaint), but I’ve been a pretty voracious consumer of the stuff for my whole life. So that’s the plan, each release gets a number, a graffiti artist and a little history lesson on who they were (in addition to some notes on the release).
February 7, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.