You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

29 Posts


Two Quick Updates
August 18, 2019
Updates on starting a new software company and continued success of a daily email newsletter.
Remainders: From Maslow to Marshmallows
June 03, 2018
A roundup of internet ephemera and interesting tidbits including the truth about Maslow's pyramid, a fascinating interview with Malcolm Gladwell, and a Tesla software update that improved stopping significantly.
Transparency and The Executive Review
January 08, 2016
A call for transparency and ditching executive reviews in organizations.
Brand Management: Past, Present, and Future
February 13, 2015
A two-part series discussing the history of brand management and the need for a new system of record for marketing.
Building Products
December 17, 2014
How to build great products by focusing on intuition and understanding users.
Building Products
December 17, 2014
How to build great products by focusing on intuition and understanding users.
Percolate Product Video
December 05, 2014
Sharing the new product video from Percolate after two weeks of blogging.
Meeting Rules at Percolate
June 13, 2014
Setting meeting rules at Percolate to prevent being taken over by meetings.
Marketing Needs to be Pulled Together
March 02, 2014
The need for marketing companies to match rapid response with strategic vision.
What I've Learned About Sales
February 16, 2014
Insights on sales tactics and the importance of understanding the client's perspective.
Revisiting Stock & Flow
January 29, 2014
A revisit to the concept of Stock and Flow in the digital world.
What's Content Marketing and How Big Will it Be?
January 27, 2014
An analysis of content marketing and its implications for brands.
Goodbye 2013, Hello 2014
January 13, 2014
Reflecting on the past and looking ahead at Percolate's journey from 2013 to 2014.
Engineering Culture
August 27, 2013
A look at the engineering culture at Percolate, praised for its lack of constraints.
Tools over Process
July 30, 2013
The importance of building tools over process in product development.
The 4 Levels of Designers
June 05, 2013
An analysis of the different levels of designers and how to build a great design team.
Everything Communicates
December 11, 2012
Recognizing the importance of brand and people in marketing.
November 14, 2012
Percolate announces their $9 million Series A funding and is currently hiring across the board.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
Percolate Brand Strategist (plus Other Jobs)
June 21, 2012
Percolate is hiring a brand strategist and several other positions, offering mid-level salary with equity and an iPad reward for successful referrals.
What Should I Tweet About?
June 13, 2012
Twitter as a platform for sharing what we eat on the web, turning consumption into production.
1.5 Years of Percolate
May 24, 2012
Reflections on 1.5 years of building a company, including the importance of milestones, co-founders, and active management.
Naming Releases After Street Artists
February 07, 2012
Product releases are now named after street artists, starting with Futura 2000.
Building Products
January 25, 2012
Adapting product development processes when moving to an API-based system.
Sales, Selling and Titles
January 24, 2012
Rethinking the stigma behind the sales profession.
Building a Business
December 16, 2011
Reflections on the challenges and successes of building a business over the past year, including product development, branding, and securing funding.
Online Advertising, Content & Percolate
November 14, 2011
The future of online advertising and the role of sustained communication and content strategy.
AMEX & GE are Percolating
November 14, 2011
Announcement of GE and AMEX using Percolate for content production.
Site Updates
October 29, 2011
NoahBrier.com site updates including a platform change and technical improvements.
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.