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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

September, 2012

Technology or Gesture?

Douglas Rushkoff explores the implications of patenting human gestures in the Apple-Samsung battle.
Douglas Rushkoff asks some interesting questions about the lengths we're going in the patent battle between Apple and the rest of the industry:
But when it comes to gestures, such as the now ubiquitous “pinch and zoom” technology through which users stretch or shrink pictures and text, well, that no longer feels quite the same. They are gestures that may have begun on the device, but which have become internalized, human movements. When my daughter was three I used to watch her attempt to enact those same swipes and stretches on the television screen - a phenomenon so prevalent that many television dealers now keep a supply of Windex handy to clean their giant flat screens of children’s fingerprints on a regular basis.
September 2, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.