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You have arrived at the web home of Noah Brier. This is mostly an archive of over a decade of blogging and other writing. You can read more about me or get in touch. If you want more recent writing of mine, most of that is at my BrXnd marketing x AI newsletter and Why Is This Interesting?, a daily email for the intellectually omnivorous.

October, 2012

No One Ever Bought Something on an Elevator

The essence of an effective elevator pitch according to Seth Godin.
A small but important distinction from Seth Godin:
The best elevator pitch doesn't pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It's not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it's a little fractal of the entire story, something real.
Well put.
October 22, 2012
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Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.