The New Content Curators - Only Dead Fish

Good thoughts from Neil Perkin on curation and Percolate: "As brands increasingly become content producers, and move into content hungry practices and channels, creating interesting stuff on a sustained basis is becoming a real challenge. As does mastering not just the stock, but the flow (flow being "pieces of content, produced rapidly and at a low cost"). Brands simply do not have the resource capability to accomodate this emerging requirement without utilising different forms of curation including algorithmic, social, as well as professional. As usual, it is by overlaying the best that technology can offer, with the capability of smart, talented people that works." Pretty awesome to see smart people picking up on some of our themes.