Welcome to the bloggy home of Noah Brier. I'm the co-founder of Percolate and general internet tinkerer. This site is about media, culture, technology, and randomness. It's been around since 2004 (I'm pretty sure). Feel free to get in touch. Get in touch.

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New Surface

I’m assuming you’ve heard this, but Microsoft announced a new tablet they’ve developed the other day and it has lots of people talking. Anyway, I had one thought I wanted to share, which is roughly based around this quote from The Verge:

There is a gray area that exists for me with the iPad. I love using it to read, to browse the web, to share content, to occasionally create content. But there is a moment when I have to put the iPad down and grab my laptop. I travel with both. I keep both nearby when I’m at home. And I think this is true for a lot of people (it’s certainly true for a lot of people I know in the tech press).

Basically what I find most interesting about Surface is that it seems to be a nothing-to-lost move and exactly the sort of thing Apple wouldn’t do. By that I mean Apple created a new computing category with the iPad: It put a computer in a place (bed or couch) that it never really existed before. This wasn’t a replacement device, it was additive. I, like many I know, use both an iPad and a laptop and Apple’s laptop business is doing pretty well for them. Surface tries to imagine a future where there is just one. It’s not to say it will happen, but it feels like something Apple wouldn’t do and for that I applaud them.

June 20, 2012 // This post is about: , , , , , ,


  • Charles says:


    I really can’t wait to see how the technology used will effect behavior. iOS felt surprisingly limiting at first, but that ended up being an advantage: it kept you on the surface of otherwise meticulous computing tasks (like managing/navigating a filesystem), which made “couch mode” all the more casual (and as you put it, separate + additive to your computing tasks).

    What will having a full OS do? Will it adversely effect “couch mode”, or that governed purely by the tablet’s ergonomics? How will the relationship change between you and your other Windows box?


  • Vinicius Spader says:

    I agree with you. I think this new concept for a tablet is the best improvement in Surface. And it’s surprising how they did it.

    I know that there is a economic reason why Apple don’t want to embed this on iPad but, as a very innovative and UX driven company, I can believe that they let Microsoft do it first.

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