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You have arrived at the web home of Noah Brier. I currently run Alephic, an AI-first strategy and software partner for marketing's most complex challenges. You can read more about me or get in touch. If you want more recent writing of mine, most of that is in my newsletters BRXND marketing x AI and Why Is This Interesting?, a daily email for the intellectually omnivorous.

135 Posts

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Favorite Reads of 2019
January 01, 2020
56 of my favorite articles from 2019 split across 13 categories. Lots to read.
WITI - The Nuance Edition
October 07, 2019
A discussion about the call for more nuance in articles and public discussions, attributing how the call for nuance becomes a rhetorical trick in some cases.
Two Quick Updates
August 18, 2019
Updates on starting a new software company and continued success of a daily email newsletter.
Why is this interesting? - The Evernote edition
May 03, 2019
Exploring the role of digital archiving in the writer's life, with a focus on the use of Evernote.
Nostalgia & McLuhan's Tetrad
March 26, 2019
An exploration of the impact of technology on culture and society, using McLuhan's Tetrad as a framework.
Exploration vs Exploitation
March 19, 2019
The value of deep work and the divide between exploration and exploitation in the age of email and slack.
Best Longform of 2018
January 02, 2019
A collection of articles on a wide range of topics, including longform articles, notable websites, and some podcast favorites.
Marketing and the Tension Between Contrarianism and Traditionalism
December 17, 2018
Exploring the tension between marketing contrarianism and traditionalism, and the impact of buzzwords on meaningful information.
Pre-Committing and The Public Library
November 27, 2018
Using the library's borrowing mechanism to fight irrational tendencies and appreciate the public library as a civic resource.
Remainders: From Parking Garages to Political Contributions
November 12, 2018
A collection of book reviews, TILs, and interesting reads, including thoughts on universal basic income, AI, and the Player's Tribune.
Variance Spectrum [Framework of the Day]
November 05, 2018
The Variance Spectrum framework is explained, illustrating the variance of marketing's output and its implications for organizational decision-making.
Conway's Law [Framework of the Day]
October 09, 2018
Conway's Law explores the connection between organizational structure and system design, providing insight into the impact of company architecture on innovation and offering potential strategies for handling mirrored product design.
Pareto Principle (aka 80/20 Rule) [Framework of the Day]
October 01, 2018
The Pareto Principle, also known as the 80/20 rule, explains the unequal distribution of resources in various systems.
Parable of Two Watchmakers [Framework of the Day]
September 18, 2018
Exploring Herbert Simon's Parable of Two Watchmakers and its application to complex systems and business
Known Unknowns [Framework of the Day]
August 23, 2018
Donald Rumsfeld's 'Known Unknowns' framework and its application outside of politics.
Pace Layers [Framework of the Day]
August 21, 2018
A comprehensive exploration of the Pace Layers framework and its diverse applications.
Remainders: From Systems Thinking to Stephen A. Smith
August 09, 2018
A collection of books, links, and podcasts that Noah has recently consumed.
Athletes: They're Just Like Us
July 23, 2018
Athletes deserve empathy despite their wealth and fame.
Remainders: From Maslow to Marshmallows
June 03, 2018
A roundup of internet ephemera and interesting tidbits including the truth about Maslow's pyramid, a fascinating interview with Malcolm Gladwell, and a Tesla software update that improved stopping significantly.
Remainders: From Fortnite to the Fermi Paradox
May 25, 2018
A collection of interesting reads and links from around the web.
Remainders: From Rubber Rooms to Reply All
May 17, 2018
A collection of interesting links and reads from the week.
Remainders: From Kanye to El Paquete
May 11, 2018
A collection of various interesting reads and updates from the author's recent activities.
Information Transportation versus Transformation [Part 1]
May 09, 2018
Exploring the fascination with information theory and its connection to communications and technology.
Remainders: From the aesthetic of Kubrick to the advocacy of Heston
April 27, 2018
A collection of interesting links and stories including a New York Times Magazine piece on America's black mothers and babies, a critique of AI, and a story on a bot Instagram influencer.
The Two True Marketing Strategies
April 23, 2018
The two true marketing strategies are to move the bar or make your brand the easiest to buy.
Remainders: From Supply Chains to Stephen Hawking
April 20, 2018
A collection of thoughts and links covering advertising, history, and other interesting topics.
The Gell-Mann Amnesia Effect, The New Yorker, and Pau Gasol
April 15, 2018
A reflection on the Gell-Mann Amnesia Effect and a critique of media skepticism.
Remainders: From Isis to Hippos
April 13, 2018
A collection of interesting links and thoughts including Zuckerberg testifying before Congress, Isis bureaucracy, and cool tidbits like the evolution of the English Alphabet.
Information Fiduciaries
April 09, 2018
The concept of information fiduciaries as a solution to Facebook's privacy issues.
Remainders: From gold mining to data mining
April 06, 2018
A collection of various thoughts and links on topics ranging from AI and self-driving cars to neuroscience and marketing.
Why Videogames Tend Towards Post-Apocalyptic
April 05, 2018
Exploring the reasons behind videogames' tendency towards post-apocalyptic settings.
The Fermi Paradox
April 03, 2018
Exploring the Fermi Paradox and the question of why we haven't encountered aliens yet.
Why Coke Cost a Nickel for 70 Years Video Style
April 02, 2018
The history of why Coke was priced at a nickel for 70 years, explained in a Planet Money podcast turned video.
What Tide Was Doing at the Super Bowl
February 05, 2018
A look at Tide's marketing approach during the Super Bowl and the impact it had on the audience.
Best Longform of 2017
January 01, 2018
A comprehensive roundup of the best long-form articles of 2017, spanning a wide array of topics including politics, technology, AI, the opioid crisis, and diverse social issues.
Best Articles of 2016
January 01, 2017
A list of the best articles from 2016 covering topics ranging from politics and sports to mental models and crime.
Making a Place "Great Again"
June 24, 2016
Reflections on the Brexit vote and its parallel with Trump's campaign.
Percolate Product Video
December 05, 2014
Sharing the new product video from Percolate after two weeks of blogging.
The Most Quoted Man in News
September 10, 2013
A New Yorker video about a man who loves to see his name in print.
The Apple Org Structure
August 12, 2013
An analysis of Apple's unique organizational structure and its potential impact on innovation.
Global Time
August 05, 2013
The impact of global media on time and audience when consuming content online.
Advertising is Not a Tax for Being Unremarkable
August 04, 2013
The complexities of advertising and its various purposes beyond mere product sales.
Elections and Placebo Buttons
August 03, 2013
William Gibson tweeting about elections as placebo buttons.
On Sponsored and Scalable Brand Content
July 29, 2013
A discussion on the intersection of sponsored and scalable brand content.
The Brooklyn Plane Crash
July 14, 2013
The story of a 1960 New York mid-air collision over Staten Island and Park Slope.
Redesigning
July 14, 2013
Redesigning the blog for a simpler, more mobile-friendly experience.
My Intro to Coding/Python/Django/AppEngine
July 10, 2013
Transitioning from PHP to Python, and the excitement of using Google AppEngine for coding projects.
Being Part of the Story
April 20, 2013
The obsession with being involved in the spread of news rather than the content itself.
Explorers vs. Explainers
February 16, 2013
McLuhan's approach as an explorer, not an explainer, of media environments.
Context, Identity and the New UC Logo
January 06, 2013
An analysis of the controversy surrounding the University of California's new identity system and the role of context in design and branding.
Top Longform of 2012
January 04, 2013
A list of the top longform writing of 2012.
On Zero Dark Thirty
December 27, 2012
A review of Zero Dark Thirty and related discussions and readings.
Where we come from this is small talk
December 19, 2012
A missing Muppet Christmas moment.
Two random thoughts about London
December 15, 2012
Random thoughts on pedestrian traffic and ground floor commercial space in London.
The Value of Shots
November 26, 2012
The NBA's exploration of the value of shots and advanced metrics.
Hiring
November 14, 2012
Percolate announces their $9 million Series A funding and is currently hiring across the board.
Why Sponsor NASCAR?
October 22, 2012
The value of NASCAR sponsorships in terms of loyalty and activation opportunities.
Stalked Redux
October 08, 2012
A response to a piece written about the author's digital footprint and the value of sharing information online.
Interest Graph for Brands
September 04, 2012
A talk given at the Media Evolution Conference in Malmo, Sweden about the interest graph for brands.
Percolate Brand Strategist (plus Other Jobs)
June 21, 2012
Percolate is hiring a brand strategist and several other positions, offering mid-level salary with equity and an iPad reward for successful referrals.
Blog to Read, Not to Write
June 20, 2012
The discussion of whether blogging places too much stress on content creation.
What Should I Tweet About?
June 13, 2012
Twitter as a platform for sharing what we eat on the web, turning consumption into production.
Brand Tags Update
June 05, 2012
The journey and impact of Brand Tags, from launch to acquisition and beyond.
The Safety of Brands
May 31, 2012
The changing nature of brand accountability in the digital age.
Thoughts on Games
May 28, 2012
Exploring various perspectives and insights on video games and gamification.
David Grann
May 28, 2012
Praise for David Grann's writing and an appreciation for a memorable sentence.
Sporting Stuff
May 27, 2012
A collection of interesting sports-related tidbits and quotes.
1.5 Years of Percolate
May 24, 2012
Reflections on 1.5 years of building a company, including the importance of milestones, co-founders, and active management.
My Favorite Marketing(ish) Articles
May 22, 2012
A collection of marketing-related articles that have inspired thinking in the space.
On Facebook, Intent and Marketing
May 16, 2012
Exploring the potential of Facebook marketing and the role of intent in advertising.
The Curation Debate
March 18, 2012
Debate about content curation, source crediting and more.
Reviving likemind
March 13, 2012
Reviving likemind to bring together people from different industries for idea sharing.
Talking About Brands and Content
March 06, 2012
The shift in creating content for brands in a real-time environment.
Programming vs Making Stuff
March 06, 2012
Teaching code by helping people make things, rather than focusing on programming details.
Accepting the Uncomfortable
February 29, 2012
Marshall McLuhan's approach to accepting uncomfortable technological trends.
Blogger Evolved
February 26, 2012
Consideration about the evolution of blogging platforms and the impact of URL structure on the user experience and monetization.
Location-Based Media
February 18, 2012
Pinwheel offers a new way to annotate the world around you, tapping into the potential of location-based media.
Software and Millennial Entitlement
February 12, 2012
The impact of millennial entitlement on enterprise software design.
Highly Variable Product
February 06, 2012
The dynamics of creating online content and the shift in importance of quality.
Your Strategy is Showing
January 30, 2012
When strategy slips into nomenclature decisions at Twitter.
Tech that Sucks at Tech Companies
January 30, 2012
Challenges with technology at big tech companies.
Building Products
January 25, 2012
Adapting product development processes when moving to an API-based system.
Sales, Selling and Titles
January 24, 2012
Rethinking the stigma behind the sales profession.
Bad Psychology
January 09, 2012
People are better at predicting others' behavior than their own, due to overlooking the influence of circumstances.
Used Digital Goods
January 07, 2012
The concept of reselling old digital music files and the legal issues surrounding it.
Top Longform of 2011
January 04, 2012
A list of the top longform articles of 2011 with brief descriptions.
The American Palate
December 22, 2011
The Wall Street Journal discusses how American restaurant menus are designed based on our evolving tastes.
The Flavor Graph
December 19, 2011
The differences in flavor pairing between Asian and Western cuisines explained in a Nature paper.
Tweeting What You're Eating
December 16, 2011
Twitter has evolved from sharing breakfast to sharing content, as seen in its redesigned format.
Building a Business
December 16, 2011
Reflections on the challenges and successes of building a business over the past year, including product development, branding, and securing funding.
Homeland
December 03, 2011
A recommendation for the TV show Homeland with praise from The Daily Beast and The New Yorker.
Bad Business
November 30, 2011
The harsh reality of the airline industry's negative earnings.
Little Printer
November 29, 2011
The announcement of Little Printer and the move of social media to the physical world.
Digital versus Electronic
November 28, 2011
Russell Davies discusses the idea that being digital should be more interesting than just being electronic.
Going Native
November 28, 2011
The future of internet marketing and the role of big platforms in shaping native advertising models.
Teaching Interface
November 28, 2011
Chevy Volt's interface provides real-time feedback for driving efficiency.
The Other Globalization
November 28, 2011
The changing dynamics of globalization and its impact on the American economy and job market.
Setups
November 28, 2011
Exploring the tools successful people use to get the job done.
The Consulting Business
November 28, 2011
Insights into the consulting business and its impact on industries.
Short Words, Short Data
November 27, 2011
Research from MIT suggests that word length is more associated with the amount of information it contains than its frequency.
The Complications of Influence
November 25, 2011
The complexities of predicting social influence and the impact on the spread of news.
Turkey Country
November 24, 2011
The reasoning behind Benjamin Franklin's fight for the turkey as the national bird.
Dropping the Vowel
November 20, 2011
The phenomenon of Italian words losing the last vowel in New York and beyond.
Being a Market Leader
November 19, 2011
The role of market leaders in building categories and the influence of brands as publishers.
OWS, Amazon and the Value of an API
November 18, 2011
Using OWS and Amazon as metaphors for the value of an API.
Bezos on Customer Service
November 15, 2011
Amazon's focus on customer service and how it differs from Zappos' approach.
Working by Failing
November 15, 2011
The failure of Obama's stimulus distribution and its implications for behavioral economics.
Too Fast
November 14, 2011
The story of how Google's search technology was ahead of its time.
Online Advertising, Content & Percolate
November 14, 2011
The future of online advertising and the role of sustained communication and content strategy.
Reflecting on Penn State
November 13, 2011
Reflections on the abuse and cover-up at Penn State.
Luddite Falacy or New Age?
November 13, 2011
Examining the impact of technology on job creation and destruction, and questioning the long-term effects of a move to a software world.
The Marriage of TV and the Web
November 11, 2011
The potential future relationship between TV and the web, as well as the impact of 'viral' marketing.
Who Owns Your Persona?
November 11, 2011
The legal dispute over a Twitter account and professional persona.
Saving Corkboards
November 11, 2011
An article discussing the challenge of saving data over long periods, with a notable quote from science fiction writer Bruce Sterling about the instability of digital preservation.
World War II and Imagination
November 10, 2011
The impact of World War II on imagination and the lost art of big thinking.
What Separates Psychology and Economics
November 09, 2011
The distinction between psychology and economics as related to Daniel Kahneman's discoveries.
The Other Side of the Cloud
November 08, 2011
Insight into Amazon's cloud computing service and its security vulnerabilities.
A Look Back at Fukishima
November 08, 2011
A look back at the coverage of the Fukushima disaster and media's short attention span.
What Makes a Good (Sports) Manager?
November 06, 2011
The unique challenges and longevity of Sir Alex Ferguson's tenure as manager of Manchester United.
The Problem with Minimum Viable Product
November 06, 2011
The problem with minimum viable product and the importance of focusing on building a company, not just a product.
Frozen Coffee
November 06, 2011
Freezing coffee may not be as bad as you think, according to an experiment.
When "Innovation" Runs Amok
November 03, 2011
The overwhelming choices in the pharmacy and the impact of innovation.
Steam Engine Time
November 02, 2011
The concept of 'steam engine time' and its implications for innovation.
Apps on TVs
November 02, 2011
The complexities of the television industry and the challenges of internet distribution.
The Past is Harder than the Future
October 31, 2011
An interview with William Gibson on the difficulty of imagining the past.
Site Updates
October 29, 2011
NoahBrier.com site updates including a platform change and technical improvements.
On Creative Technologists
October 29, 2011
The rise and pitfalls of the 'creative technologist' role in agencies.
The Medium is ...
April 06, 2011
The importance of medium and reactions to content in the digital age.
Best Links of the Year
January 02, 2008
2005: Links in Review
December 31, 2005
©
Noah Brier | Thanks for reading. | Don't fake the funk on a nasty dunk.